ENG 208 Final, Summer 2002

ENGLISH 208 FINAL EXAM SUMMER 2001-2002 Name: Section: PART I: MULITPLE CHOICE QUESTIONS (30 points) Directions. Answer the following questions by circling the letter next to the correct answer. Which of the following is not an effective attention-getter for a persuasive message”? using a polite request asking a rhetorical question stating an unusual fact making a statement that you and the reader will agree on writing an unexpected statement The indirect approach should be used in bad-news situations when writing to all of the following people except supervisors subordinates. readers you don’t know. a. b. c. readers who prefer the indirect approach. d e. customers. Immediate feedback during an oral presentation ais unimportant for the speaker because it’s too late to change the gestures, pauses, and voice volume. atlows the speaker to answer questions immediately. requires less work from the audience and is less tiring than reading a written report. only serves to interrupt the presenter and destroy the confidence of the presenter. e. benefits only the audience, not the presenter. Which of the following is not an advantage of oral presentations? a. The speaker has greater speaker control over the pace of the presentation. b. The audience does not have to work as hard. c. The presenter can receive immediate feedback from the audience and adjust the presentation accordingly. The presentation is a permanent record of the information. 10. Personal interviews are advantageous because the researcher can obtain in-depth information. respondents ate likely to say more than what they would write. the research can ask for clarification of a respondent's answer. all of these. S. €. Nonverbal cues add special emphasis. The goal of using visual aids is to a b ae overwhelm the audience with complexity. draw the audience member’s attention to the technology rather than the content impress the audience with your ability to manipulate technology. express your ideas effectively. accomplish all of these. Your resume should a. b c. d e reflect strong communication skills. show how your experience qualified you for the job. indicate increasing responsibility. establish your ability to work well with others. do all of these. A cover letter or a job application letter is like what type of letter? eno se request good news goodwill sales thank-you The purpose of a buffer is to eno ePp provide reasons for the refusal. politely state the negative news. help the reader accept the negative news. manipulate the reader’s feelings. confuse the readers, so they will not be affected by the bad news. The direct approach should be used for a bad-news message if the eA TP aoese bad news is not likely to generate an emotional response from the reader. writer expects a favorable reply. reader is a subordinate in your organization. negative news involves a significant matter. writer and reader do not have a close relationship. PART II: MEMO REPORT Directions: Write a memo in response to the situation below. Create/invent any necessary information. (30 points) You are Swiss Engineers Inc.’s project manager. Your company has been contracted for the construction of the “Master Plan” on the site of the AUB grounds. Write your first progress report in memo format to Mr. Edward Jones, President of Swiss Engineers, summarizing advances in your project. PART IE: LETTER Directions: Wnite a letter on one of the situations below. Invent any information you need. (40 points) 1. Store.com is a new Internet site that sells books, CDs, and videos. Reading has declined recently, CD shops are everywhere, and cable TV has replaced video sales. You are the marketing manager at Store.com and you want to promote this new Internet site. Wnite a sales letter to a specific person in which you promote your site. 2. Several junior/senor students have written to Bank Audi in Beirut requesting a paid summer training internship at the bank, a requirement at the Business School. Bank Audi, however, has no provisions for temporary summer employees and its current training program is already filled up with students of other universities. You are the vice president for operations at Bank Audi and must convey this news to the students. Write a bad-news letter. Address it to a specific student.