ENG 208 Final, Summer 2003

Stee ennnee Saad tite \IVERSIT LIB.LARY OF KEIRUT English 208 Final Examination Summer Session 2002-2003 Time allowed: 2 % hours Name: Section: PART I: OBJECTIVE PART (30 points) 1. Which of the following is not considered a persuasive message? (circle one) (3pts.) a. convincing a potential customer to buy a product from your company b. sending a fourth collection letter to a customer c. writing another claim letter when the first one was denied d. asking a company to replace a defective product within the warranty period e. asking a supervisor to approve a risky project you proposed 2. Amessage is more persuasive ifyou (3 pts.) use high-pressure sales tactics on your reader. promote a product’s features by satisfying the reader's needs. discuss only the physical attributes of the product you're promoting. exaggerate the product’s capabilities. cluster your diverse audience into a single category. cone oP 3. You have been assigned the task of writing a sales letter for a unique Lebanese pub/restaurant in downtown Beirut. (1 0pts) a. Give two techniques for attracting attention and give an example of each. Technique 1 Opening Statement Technique 2 Opening Statement b. Write the closing paragraph for this situation (not more than 2 sentences) ' Aarts “NIVERSIT LIB. ARY OF BEIRUT 4.You are to write a letter to the employees in the Pepsi Cola Company informing them about the delay of adjustments of salaries. Write a buffer that may be used and give an example. (4pts) Buffer Type Buffer Statement (i.e. an example) 5.The purpose of the opening ofa business presentation is to capture the interest of and establish rapport with your audience. You are giving a presentation on your English 208 Business report this semester at AUB. Write the first two sentences of the opening of your presentation. (4pts) 6. Your cousin informed you that there was a vacancy in the Credit Department of the Bank of Beirut and the Arab Countries (BBAC), Hamra Branch and that you should submit a with a to the Director of Human Resources by October 1, 2003. After a couple of weeks, you were asked to show up for an with the director of Human Resources. Unfortunately, after several days, you received a letter saying that your application was rejected. The message used the organizational plan. (6 pts) AM EKICUN USIVERSIOR LIBRARY OF BEIRUT ~ PART Il: MEMO REPORT Directions: Write a memo in response to one of the situations below. Create/invent any necessary information. (40 points) 1. You are the chief project engineer of ETO in Lebanon. Your company has been contracted for the new on-campus engineering complex, to be named the Ray R. Irani Engineering Complex in honor of Dr. Irani. The new faculty “will support the expansion of the Faculty of Engineering and Architecture by accommodating the specialized needs of classroom, research labs, and faculty offices in a more efficient and high tech setting.” Write your first progress report in memo format addressing it to the Board of Trustees at AUB. Assume the role of an employee in the Ministry of Tourism. You believe in the need to introduce several new functions (as, for example, a gala dinner, concerts, prizes, and so on) and several services to encourage tourists to visit Lebanon and profit from the Shopping Festival. Write a proposal in memo format to Dr. Karam Karam, minister of tourism, in which you make suggestions on improving the festival’s over all success. MERICAN UNTVERSIT?) LIBRARY OF BEIRUT PART IH: LETTER Directions: Write a letter on one of the situations below. Invent any information you need (30 points) 1. You are the race director of the Beirut Marathon Association. Since Beirut will launch its first international Marathon on Sunday, October 9, 2003, you feel the need to initiate an advertising campaign. Write a persuasive letter to a specific person, in which you promote the marathon as one of the most popular ways of improving your health and fitness. 2. Universal Stores, a big clothing store, is preparing for its annual winter season sales, so it contacts All Ads, an advertising agency, to prepare its advertising campaign. All Ads prepares the sales posters for the billboards and sends them for print. It then discovers that a mistake was made in the date of the sale and therefore the whole thing has to be delayed for two days. As the general manager of All Ads, write a bad-news letter informing Universal Stores of this delay and explaining the whole situation.